Audit website and develop a strategy to relaunch a website that combines style, user experience, and functionality. Develop and launch a digital strategy targeting a unique audience. Set up new campaigns across Facebook, Instagram and Google AdWords.

• Set up Google Analytics and Funnel Tracking
• Optimize website for eCommerce conversions
• Launched email acquisition campaign
• A/B testing creative and messaging
• Increased media spend towards most optimal creative
• Continually optimize performance marketing channels around average order size, return on advertising spend (ROAS), cost per acquisition (CPA).
• Launched new website